Senior print designer for H&M Re-Enchantment Story. Responsible for creating print concept, jacquard and embellishment design for womenswear.
"The Re-enchantment story collection trains its focus on the world of embellishment with 100% recycled-content sequins, rhinestones and beads. Enter: glimmering hand-worked mini dresses and co-ordinated sets that dazzle with adornment.
Falling for fashion’s new mood of dreamy romanticism, bursting with precious jewel tones and trimmed with glistening decoration, the design team was inspired by the glittering magic of crystals and minerals. The result is a collection of joyful investment pieces, made to enchant the world and your wardrobe for years to come."
Falling for fashion’s new mood of dreamy romanticism, bursting with precious jewel tones and trimmed with glistening decoration, the design team was inspired by the glittering magic of crystals and minerals. The result is a collection of joyful investment pieces, made to enchant the world and your wardrobe for years to come."
