Senior print designer for H&M Metaverse Design Story collection. Responsible for creating print concept, print, jacquard and embellishment design for womenswear.
"The Metaverse Design Story collection is the latest addition to H&M's ongoing innovation stories. As the boundaries between online and offline life continue to blur, our design team combines the craftmanship of high fashion with fantasy worlds and virtual reality. The result is a collection starring both physical ready-to-wear and a selection of digital garments, co-designed and crafted by the Institute of Digital Fashion."
"The collection is inspired by the metaverse –– a place where fashion can be enjoyed unencumbered by the laws of gravity, or societal expectations. At the same time, the tactile beauty of the natural world serves as a reference point, with pieces inspired by satellite images of planet Earth, microscopic cells and vibrant wildflowers."
