Senior print designer for H&M Cherish Waste collection. Responsible for creating print concept, print and embellishment design for womenswear.
"When you love something, you want to take care of it. That’s true of our friendships, our families, and all the other things we value most — including our clothes. Cherish Waste is the latest drop in our Innovation Stories, and every piece in the collection is made to be loved, worn and shared."
"The creative team who brought the Cherish Waste campaign to life is made up of photographer Raphael Pavarotti and stylist Ibrahim Kamara. Together, they infused the collection with all the visual romance and drama that comes with being in love — and made sure that this collection is something to cherish for a long time to come."
